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Records & Customization

Model your business, exactly.

Build record types that do not ship in the box: properties, units, assets, contracts, memberships.

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Custom objects in practice.

  • Build any record typeProperties and units for a landlord, assets for an IT team, contracts for an agency. If your business tracks it, you can model it.
  • Its own fields and viewsGive each object custom fields, a record layout, and list views, the same tools the built-in records already use.
  • Connected, not siloedLink an object to contacts, deals, invoices, or another object, so it lives inside your business instead of a spreadsheet.

One connected system

A custom object is a first-class record.

Objects you build behave like the ones we ship.

  • 01Raise an invoice against a property you modeled yourself.
  • 02Open a ticket linked to a specific unit or asset.
  • 03Report on contracts up for renewal this quarter.

The other feature in Records & Customization.

  • Custom fieldsAdd the fields your business actually uses.

Questions.

Not answered here? Ask on your own data, in a demo.

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  • Which plan includes custom objects?

    Every plan includes custom objects: one on Free, 5 on Starter and 25 on Growth, and as many as you need on Enterprise. Each one gets its own fields, layout and views, and custom fields on the built-in records are included too.

  • What can I model with a custom object?

    Anything with its own records: properties, units, assets, contracts, memberships, inspections. You define the fields and how it links to other records.

  • Do custom objects work with automations and reports?

    Yes. A custom object is a full record type, so it appears in filters, reports, automation triggers, and permissions like any built-in one.

Custom objects, on your own data.

Bring a spreadsheet or an export to a demo and see it there.

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Harbor Marine onboarding

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Oct 24, 20261d

Oakline advisory retainer

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$31k
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$22k
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New deal
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$58k
Oct 2, 20261d
New deal
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Northwind Trading Q3 expansion

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$12k
Overdue 18dtoday

Summit enterprise

Summit Outfitters

$180k
Sep 30, 20261d

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Ardmore Health

$54k
Oct 3, 20262d
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Product

  • CRM
  • Finance
  • HR
  • Support
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  • All products
  • Integrations
  • Pricing

Solutions

  • Agencies
  • MSPs and IT services
  • Recruiting
  • Consultants
  • Accounting firms
  • Startups
  • Small businesses
  • Professional services
  • B2B services
  • All solutions

Features

  • Tasks
  • Calendar
  • Docs
  • Notes
  • Forms
  • Automations
  • Goals
  • Time tracking
  • Connected records
  • Customer portal
  • Roles & permissions
  • All features

Compare

  • vs ClickUp
  • vs HubSpot
  • vs Asana
  • vs Zendesk
  • vs monday.com
  • vs Zoho One
  • All comparisons

Alternatives

  • HubSpot alternative
  • monday.com alternative
  • ClickUp alternative
  • Zendesk alternative
  • All alternatives

Migrate

  • From HubSpot
  • From monday.com
  • From ClickUp
  • From Pipedrive
  • From Asana
  • From Trello
  • All migration guides

Company

  • Help
  • Blog
  • Security
  • Status
  • Contact

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